In 2011 the company I work for gave me the assignment to find a new logo, since the one in use was outdated in most of its layers particularly in terms of:
There were some guidelines to follow to keep the brand identity for customers. What could be the best way to represent an old identity, with a brand new style. Solution was found by renewing font and colours, giving the logo a new 3d text effect but leaving the shape of the old one and smoothing the angles.
Job: Brand Designer
new, cool, mobile inspired